An Overview of Comfort Psychology
Tomatoes
During my younger years, I passed through what could be called my hunter-gatherer period, in which my family and I enjoyed many Saturday dinners of a hamburger that I had grilled. At the time, the practice had the significance of being the end of another week.
In the summer, especially, if I had spent a good part of that day mowing and doing yard work, the grilling and the whole campfire experience was always very relaxing.
Hamburgers allowed some degree of customization, but one part of it was rarely omitted the tomato. I am aware that some people don’t care for them, but here in the south most of us can’t imagine life without them.
Grocery Chains
Tomatoes were available at grocery stores around there, but they were often shipped to our region from a distance. They were picked in a green state, so as to allow ripening during the shipping time.
Therefore, a lot of us grew our own tomatoes even if we grew nothing else.
In the middle between those two extremes, were the tomato aficionados who had to buy their tomatoes. At one time, I was one of those people.
So, at times I would have to purchase my tomatoes. Every year, I stopped at a roadside stand — always the same roadside stands to buy my tomatoes. They were fresher and tastier than the big markets could ever dream of.
I was friends with the people who owned and ran the little produce stand. When I went in each week to make my purchase, they seemed happy to see me. They had me happy.
The Price?
It was altogether possible I could be spending less on tomatoes somewhere else, but I never even thought about that possibility. I felt comfortable there. I felt important.
With or without knowing it they knew and practiced Comfort Marketing, They understood, naturally, the importance of making others feel important.
In the years since I have studied this practice. I am seeing more constantly of people suffering from the lack of feeling important. It can become crippling.
We have already looked at the Impostor Syndrome, which is the “Fraudulent Importance Theory.” It is more the Lack of Importance.
Yet to Come…
In the next few thoughts, we will look at the importance of feeling important as it applies to Relationships, Mental Health, Communication, and Marketing. I hope you will enjoy them, and I think you will find them tremendously useful in your life’s activities.
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