That was my theory, but I’ve outgrown that.
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I had a sales mentor once who told me “you’ve paid your dues. You have been nice to your sphere of influence. The business will just come to you.” I had to get a new mentor.
I posted to my old social media followers after I started with Medium. Crickets.
I thought that since I had followed and chatted with them for so long, they would jump at Medium.
“What have you done for me lately?” is now.
The fact is, if you have a following, only a small group of them are your core fans.
Quid Pro Quo, Baby!
Talk to me. Make me look forward to your next story!
It’s time to get busy and cultivate your fans and not just expand your Christmas card list!
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